The second building PPAE designs for App Town, after APP Town North — a sign of continuity and of the developer’s trust. Located on Toma Caragiu St., in Pipera (Voluntari), the building (B+G+4F, approx. 6,200 sqm) brings together apartments and a commercial space on the ground floor, with parking in the basement. PPAE is General Designer; the project is under construction.

Challenges

For a developer returning to PPAE with a second project, the stake was positioning on the upper segment of the market. In a crowded residential area of Pipera, the building had to stand out and justify a premium level — and the main instrument for this was the facade.

Solutions

The facade is the element that decisively positions the building on the upper segment. The composition, contemporary and refined, combines tones of white and dark grey with wood-look accents and dark joinery — an elegant and sober contrast that gives the building a quality image, above the area’s average. On the ground floor, a commercial space activates the frontage towards the street, while the apartments occupy the upper floors, with parking organised in the basement. The building is designed to nZEB standard.

Result

For App Town, a second residential investment carried out with PPAE — the continuity of a collaboration and a building designed to stand out on the upper segment, mainly through the strength of its image. For PPAE, the confirmation of a relationship of trust with a developer active in the north of Bucharest, and a project in which the facade is, deliberately, the main positioning argument.

Do you want a residential building whose image clearly positions it on the upper segment? The PPAE team can support your project from concept to completion. Contact us