APP Town North is an apartment building in Pipera (1-2 Pipera Blvd., Voluntari), developed by App Town — a Romanian real estate company founded by the entrepreneur Claudiu Diaconu. Built in two sections, with a G+5F regime (approx. 8,000 sqm), the building stands at the edge of the largest office hub in the north of Bucharest, the Pipera–Aviației area. PPAE acted as General Designer.

Challenges

For the investor, the stake was the economic efficiency of the project, not just the architecture: a residential building in an area with high demand, but which had to remain cost-optimised and predictable in terms of cash flow. Added to this was the desire for an elegant image, with an identity of its own, above the current standard of the area.

Solutions

The key decision was to give up the basement. Instead of an excavated basement — costly, slow and sensitive to the water table — the parking was organised at semi-basement level, partly under the building’s footprint, with mechanised parking systems (Klauss type) to maintain the number of spaces. The result: lower construction costs and a better cash flow for the developer, without losing parking capacity.

On the exterior, the facade adopts a classically inspired language, composed in three registers, with linear decorative elements — cornices and frames — that give the building an elegant identity, distinct in the residential landscape of the area.

Result

For App Town, a residential building well positioned and economically optimised, in an area with constant demand for living and renting. For PPAE, a project that shows the architect’s role also includes optimising the investment — here, by eliminating the basement and an efficient parking solution — alongside an image with character.

Do you want a residential building optimised for cost and with an architectural identity of its own? The PPAE team can support your project from concept to completion. Contact us